ECO FRIENDLY PRODUCTS – AS A MARKETING WEAPON

Eco friendly or nature friendly products are those which are considered to inflict minimal harm on the environment. There are many eco – friendly goods and services marketed in India. Some famous products which are marketed as eco-friendly are Honda hybrid car, compact fluorescent lamps, VRV Ac’s, CNG, refrigerators, solar water heaters etc.

Green products are a rarity in India. People are still unaware of their advantages. It can be said that this is an UNEXPLORED MARKET….

Marketers can grab this opportunity for sustainable and profitable growth. Market for green products will evolve by proper provision of formal knowledge to the people. Consumer preference is the most critical factor to determine the growth of green products in India.

Economic incentives like offering subsidies would also help in creation of market for green products. These products should be promoted as products for mass consumption and not conspicuous consumption. In the end I would like to say “GO GREEN”.